This book explores the business of LEGO. The reader will learn about the creator of the LEGO brand, Ole Kirk Christiansen, and the history of the brand throughout the years. Chapters included are: What is the Lego Brand, Ole Kirk Christiansen, The Growth of a Family Business, FIRST LEGO League, and The LEGO foundation. This book includes many text features including:maps, photographs with labels, diagrams, and a timeline. There would be many classroom applications for this book. It has many references to numbers that would support math curriculum. The historical references would support history and geography curriculums. It is also has several examples of cause and effect that have been experienced by the brand over the years which would make it supportive of reading curriculum.
